What is Backlink and How to Build Quality Backlink?

Howdie readers, today I will tell you what is backlink, how to make backlinks? and why and how important is backlink for any website or blog?

Many bloggers who have recently created a new blog or website, they have some difficulty understanding what the word “backlink” means. With the answers to all these questions, I will explain today in simple words what are backnlinks in blogs and how backlink works. So let’s first know what is backlink?

what are backlinks

“Backlink” is one of the most commonly used words in the world of Search Engine Optimization (SEO).

When a link to a webpage or website is linked to another website, it is called Backlink. Generally speaking, when I put my website link on another website it will be called backlink of my website. Backlinks play a very decisive role to rank any website in the search engine.

Now lets’s discuss how many types of backlinks are and how important are to any website.

Types of Backlink:

Backlinks are mainly of two types.

1. Dofollow Backlinks

2. Nofollow Backlinks

Both types of backlinks have their own characteristics Let’s know what is Dofollow and Nofollow Backlinks and what is their job.

Do-follow Backlinks

Google introduced the concept of Dofollow backlink in 2005 to reduce spam link index in search engine and to improve search engine results.

The Dofollow backlink is also called Juicy links. Dofollow links are helpful in increasing the SERP of any website that is, Search Engine Ranking Position. To understand the Dofollow backlinks, see the example below, then I will explain to you in another way what is Dofollow backlink.

<a href="http://mysite.com" rel="dofollow">My Site</a>
<a href="http://mysite.com">My Site</a>
<a href="http://mysite.com" rel="external">My Site</a>

Now here when I put my link on another website, than after robot of Google or another search engine crawls the links of that website, then Dofollow’s tag allows robot to index links. i.e. the link that I have inserted on another website, will link the search engine to that link. This is called dofollow backlink only.

Benefits Of Dofollow Backlink:

  • Improve Page Rank.
  • Improve the authority of a blog or website.
  • Increases the ranking of content in the search engine.

No-follow Backlinks

After understanding what are do follow backlinks I think you might get a rough knowledge of no follow backlinks. If not, then don’t worry we’ll know what Nofollow backlinks are.

Nofollow links are not juicy links, and they are not indexed in google or any search engine. When a robot of google or search engine visits a website, the tag of nofollow prevents robot from indexing that link which is nofollow backlinks. But this does not mean that nofollow backlinks are of no use. Nofollow backlinks help to increase the rank of the website, but it does not give much benefits compared to dofollow backlinks. But whenever you make backlinks, you should also make nofollow links of dofollow. Because there is a lot of such authority website where making nofollow links gives you a lot of traffic which is very important for your website.

<a href="http://mysite.com" rel="nofollow">My Site</a>
<a rel="nofollow" href="http://mysite.com">My Site</a>

Benefits Of Nofollow Backlink:

  • Get traffic
  • The nofollow backlinks with dofollow balances the website, it protects you from updates that penalize you to make backlinks.
  • DA, PA and other metrics are helpful in improving.

Now I’m going to tell you about some such term associated with backlinks without which the backlink information will remain incomplete. And the factor is

Link Juice: When a link to a web page or website is linked to any page or post on your blog or website, then the link flow passes through it to your website and it is called Link juice. Link juice helps to rank any article or website, as well as increase your website’s Domain Authority.

High-Quality Links: High quality backlinks are called quality backlinks. The link taken from a high DA, PA website is called High-Quality Links. These types of links are helpful in boosting the rank of your website. If you get nofollow backlink from such a website, they are also very effective in increasing your website rank.

Low-quality links: Low-quality links are links that are generated from spam sites, automated or adult websites. Such links are very dangerous to your website.

Internal Links: Internal Links are those links that link to any page or article on your website from any page or article on your website, which is called Internal Links. Most of the blogger writes post in such a way that it can provide more internal links. It has many advantages, the first advantage is that the user reads many posts on your website which will increase the engagement. The second advantage is that it gives you a backlink, and the third advantage is that your website Bounce Rate decreases which is the ranking of your website. It is helpful to grow your wesbite.

Anchor Text: The text used with hyperlinks is called anchor text. Backlinks are made using your keyword in anchor text. This is the most popular way to create backlinks and works most. Whenever you make backlink from anything, you must use anchor text.

Now after knowing so much about backlinks….How do you create one?

Backlinks play an important role in getting your blog/website on the first page of Google. If you know how to make backlinks  the right way, well… it can do wonders for your blog. So now let’s know how to make backinks.

Comments Backlinks: These types of links are made by commenting on a post on another website. Generally this type of backlink falls into the nofollow backlink category. But no one is benefiting your website in any way, so it is also very important to make comment backlinks.

Guest Post Backlinks: Writing a post for another website, linking your website or article into text anchor, links generated are called guest post backlinks. Backlinks created by guest posting are mostly dofollow backlinks. This type of backlink is able to bring the rank of your site on search engine up very fast.

Profile backlink: This is a website where you get the profile backlink, they can be dofollow or nofollow. Such backlinks are also very useful and are helpful in increasing SERP.

Internal backlinks: Friends, whenever you write an article, you must give a link to your other post’s web page. I have already told you that such links also play a very good role to increase the value of your site.


Backlinks, have always been lucrative for blogs and websites. I hope that from this article you will get information about all the things associated with backlink and how to make the backlink. So I hope that you would start using backlink to rank your blog quickly in google.

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