How To Write Blog Posts That Drive Millions Of Traffic [SECRETS REVEALED]

Imagine, as soon as you hit the publish button you see a massive wave of traffic roll in your blog.

How great would that be?

If you could get people to stick on your blog, turn them into an avid reader of your posts or even better, make them your loyal customer.

But, right now, here you are. Without any of that.

But, it doesn’t have to be this way:

Today you will know which type of blog posts drive tons of traffic and are successful in engaging your audience.

Now let’s dive in,

Enticing Headlines

The title of your post plays a crucial role as it is the first part of your post that your readers will see. It is what triggers people into clicking and eventually reading your content. It is important to have a catchy and compelling headline as it represents your content in the search engine.

Hence the success of your content depends on your title a lot!

Here are a few tips that will help you create catchy and compelling blog titles.

Make Use Of Numbers In Your Title

Using specific data and numbers in your title is an effective way to capture the attention of your audience. Several types of research show that headlines with numbers tend to attract more visitors.

Generally posts with numbers in the title rank higher on search engines. You can see it for yourself :

Let’s have a look at how to make the best use of numbers in titles and make it enticing.

  • Odd numbers work better than even numbers.
  • Lower numbers work better as they are easy to believe. People would rather click on 9 Ways To… instead of 999 Ways To as less is easy to remember.
  • Higher numbers can be good for an in-depth article.
  • Keep your promise! Make sure to cover as many points as you mentioned in the title of your article.

Use Bracketed Headlines

Headlines with bracketed content descriptions heavily outperform than those without it. The bracketed term provides a clear description to you on what to expect in the content.

Thus we can conclude that use of a parenthesis offers a hidden or unexpected benefit

The keywords in the brackets can have a major effect on the performance of your article. You can find some good keywords in the list below

  • (Updated)
  • (And Why It Matters)
  • [Infographic]
  • [New Research]
  • (Case Study)
  • (New Guide)
  • [+Checklist]
  • [Template]
  • [Interview]

Spark Curiosity Or Emotion.

According to Rob’s Blog,

A curiosity headline is one that makes a claim that seems improbable or taps into a deeply held anxiety or fear:

A popular site named UpWorthy has taken big advantage of the curiosity gap to increase their traffic. Let’s have a look at some examples

  • It’s easy to become a millionaire in these 10 countries.
  • 5 things a beginner should avoid in blogging.
  • A million Passwords Hacked! Find out whether you are safe or not

To use this strategy in your headlines, start with some intriguing and fascinating but “incomplete” information. Tell the reader enough to capture their attention but not enough to give the whole story away. This would make them curious enough to click on your post if they are benefiting anyhow. You can take help from the examples above, to create some of your own such headlines.

Writing the Perfect Blog Introduction

Now comes the time to engage your readers so they can lean into your content, stay on your page, and interact with your information. But how do you do that?

Well, that’s the job of the introduction. If your introduction is weak, it’ll discourage people from reading further – even if the title was captivating. You could have a great blog post, an enticing title but if the introduction isn’t good the reader will bounce and sadly the rest of the content won’t be read.

Your only objective, for now, is to make your reader read your first sentence, and your second, and your third until they reach the end and can’t help but leave a comment or even hit that “share” button.

Imagine I’m looking to boost my stamina

I might search something like this in Google:

My intent here is to find out how I can increase or boost my stamina.

So when I land on a piece of content from the search results, I want to know whether they are solving my problem or not

The website on the top of the search results(not gonna name it) fails to do that…

It directly starts with the main content and doesn’t even bother to build rapport with you. No emotional connect is found here This is a big NO.

On the other hand, if we move down the page we find the perfect example of how your post should begin. It checks all the boxes, it answers my questions and hits an emotional chord with me — which is very important.

But how do you write such AMAZING introductions?

No, you don’t need hours of practice.

You can instead use these 3 HACKS to write the perfect intrduction

Don’t worry, I’ve included some copy and paste introduction questions that you can use to start your own articles.

HACK #1: Start With A Question

Trigger the curiosity of the reader.

Asking questions has proved to be one of the primary tactics used in killer blog introductions. This is because by asking a question, you keep the reader thinking. You make them desperate to find out the answer and thus make them stick to your blog for a longer period.

This is the tactic that I recommend to use because, first of all, it is easy and second, it has done wonders for me in the past and it still does.

This is such a simple hack that is overlooked by so many bloggers and writers.

Let’ have a look at some excellent examples of this style of opening,

screenshot-bloggingwizard.com
https://bloggingwizard.com/vetting-guest-bloggers/

or,

smartblogger.com/seo-mistakes/

Introduction questions template:

Replace the word in [RED] with your own

What if told you that [exercise] doesn’t need to be [expensive] or [intense]?
What if told you that [studing] doesn’t need to be [boring] or [tedious]?

It sounds [crazy], right?
It sounds [amazing], right?

Do you [sleep better] when you [mediate]?
Do you [run faster] when you [scared]?

How many times have you tried to [study] but found yourself [end up doing nothing]?
How many times have you tried to [positive changes in your life] but found yourself [back to square one]?

Hence, all you have to do is make them curious enough to make them read your whole article

HACK #2: APP Method

This method of introduction writing is used by Brian Dean in his Copywriting Case Studies. And, it’s so effective I couldn’t miss to include it.

In fact, this is one of my favorite methods and I am used it in many of my previous post

app-method-brian-dean
Source : https://backlinko.com/seo-copywriting

From the graphic, we can clearly see that, “APP” stands for: Agree, Promise, and Preview.

Now Let’s Break it down,

Agree:

I start the post by agreeing with you on the searched topic. I let you know that I understand your problem. I did the exact same thing, have a look for yourself,

Promise And Preview

The next step is to make a promise of how I would be solving the problem and paint a rough picture in your mind of what you guys should expect. You should ease into the mind of the reader and assure them that they can get the result or solution they are looking for in the post.

Let’s have a look at how we used this method in one of our blog post:

You can also say that it kinda follows a Pain, Pleasure and Promise Model.

APP Method Template:

Replace the words in [RED] with your own

I’m sure you’ll agree with me when I say,

[AGREE Statememt]

Doing [Subject] is really [Emotion].

Or, is it?

Well, it turns out that [Desired Action] may not be as difficult as you’d have thought.
All you have do is follow the steps I have mentioned in this post.

In today’s article, we will talk about [Desired Solution], and I will share many useful techniques with you that you must implement to [Goal To Be Achieved].

HACK #3: The Bridge Model

Now let’s move on to my favorite introduction method – The Bridge Model.

This is the model that I am currently using in this post.

Let’s understand what is the bridge model,

Here we have 3 scenarios

  1. The Potential Situation: How you would like the situation to become.
  2. The Current Situation: Bring you back down to the ground.
  3. The Bridge: Build a bridge between the two situations, and provide the solution in the article.

Let’s see this model in action,

In the first few lines, I paint the big picture in your mind. This helps me to build a rapport with you and so I can make you listen to me and value my words.

The Potential Situation

Next, I make you aware of how things stand currently. Hence knock you back to the ground.

Now the final step is to build the bridge and fill the gap between the two situations. I assure my audience that with my help they would be able to close the gap. This way you keep your audience hooked leaving them self-possessed and ready to gulp the next thousand words that you’re about to give them.

Bridge Model Template:

Replace the words in [RED] with your own

Imagine [Potentail Situation or Desired Goal].

How great would that be?

If you could get [Desired Outcome You Want For The Audience].

But, right now, here you are. Without any of that.

But, it doesn’t have to be this way:

Today you will know [Your Solution].

Let’s move on further,

Crafting The Core Content Of Your Blog Post

According to me, no beginner should be publishing anything under 1,000 words. Your goal should be to publish at least 1,500-2,000 word blog post

Why?

Three reasons:

  1. Readers usually prefer long content to be more valuable. It provides more comprehensive coverage.
  2. Most of the other bloggers are too lazy to write long content. So if you also write short content you’ll end up being the part of the crowd. There’s you’re chance to stand out if put in the extra effort.
  3. Google prefers long-form content. Period. There are some good surveys to back this fact up. And if I were you I would give Google what it wants.

For this, you need to properly structure your content and make a complete outline of your blog post. This would really help if you are in a competitive niche like mine, where very-in depth researched content is high-priority. So don’t limit yourself in words.

Let’s have a look at some super-useful key points that you should follow,

  • Make Your Content Snappy

According to a study by NNGroup, only 16% of users read the whole post, the rest 79% of users always scan the post.

Forget what you learned in your Middle-school English Class. People don’t generally read your content, rather they scan it. So start with the conclusion, YES! THE CONCLUSION. The support it with some sentences. This helps the readers to decide whether they should read the post or not.

  • Short Paragraphs

It’s a common mistake that beginners make. Sentences should be as short as possible as they become easier to read.

Paragraphs should be as short as possible. They’re easier to read than those long 8-9 sentence paragraphs, also making your audience’s job easier. Shorter sentences also reduce the likelihood of your audience bouncing off your content.

Shorter Paragraphs makes your content more scannable.

  • Use Subheading And Break Your Content

If you are covering a complex topic, try breaking it into smaller simple topics with PROPER SUBHEADING. Use as many subheadings as you can to make your content more clear.

A strong headline is essential but it should not end there, you still have to engage your reader till the end, so make sure you give equal importance to the subheading. Make it simple, clear and meaningful so that it becomes easy for the reader to know what the topic is about.

  • Use Bullets And Numbered Lists
  • Lists are easier to read (like this one ;3)
  • They are easy to skim through
  • Look different from the rest of your text, hence provide a visual break to the readers
  • Avoid bullet clutter. You’re not supposed to write paragraphs in bullets.
  • Highlighting Content

Add special importance to your content by bolding important topics and concepts. Make use of bold, italics, underlines, and also content boxes (You can notice I have used some myself) to highlight certain paragraphs or text in your content.

But that doesn’t mean you highlight everything! Instead, jot down some key points in your article and then highlight the text accordingly

Conclusion

The conclusion is an essential part of your content, as it sumps up the idea that you introduced at the beginning of the post. Together, the introduction and conclusion form the ends of the bridge from Point A to Point B.

While writing the conclusion remember never to beg for comments. Never write something like,

Please leave a comment, please share, please blah blah blah

Instead write something like,

Tell me in the comments below which point was your favorite, or

Tell me which method you would be using first

So instead of begging for comments, engage with your audience, ask them questions, ask for their opinion. Ask your readers to suggest some topics. You can also slide in some of your future projects and let them what’s coming next.

Now Over To You…

Well, that’s the end of this post now I’d like to hear from you:

Which tip from today’s post are you going to try first?

Which introduction hack you will be using in your post?

Would be using numbers in your headline or going with some power word?

Either way, let me know by leaving a quick comment below right now.

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