Hello friends, a content creation strategy always helps in creating a better and viral content, so it is very important for us to know how to blog as a blogger or content marketing specialist and we can craft content for our blog and website. .
- Content Analysis & Optimization
- Content Research & Ideation
- Content Distribution
- Content Performance
With these 4 basic steps, we will understand the complete 2019 content marketing strategy and create a new content management plan for ourselves so that we can get maximum amount of relavant traffic.
Content Analysis and Optimization
Bloggers always face the problem that What new content they can write and on What topic? Whenever you face such kind of problem you then first analyze the content on your website then perform a content audit on what is the performance of the content on your website.
- Traffic and user behavior
- Social media engagement,
- Organic positions.
Traffic and User behavior:
To audit the content, first of all, it is important to know the users who are coming to our website, and how are they engaging with our content, which is already present on our website. For this, we need to get our website’s top landing pages and their Session, Pageview, Bounce Rate, and Avg. time duration matrices, these things need to be checked.
Social Media Engagment:
On websites such as Facebook, Twitter, and Linkedin, we can check the number of shares, engagement on our published content, and learn from the fact that on which topic we are getting the highest audience.